Computer games are surging in popularity in the pandemic. So social media giant Facebook is rolling out an app designed for creating and watching live gameplay.
Those streams can then be shared to someone’s personal Facebook page, potentially making it much easier for people to become amateur streamers. A fun way to spend your time huh?
“There are a lot of people who listen to music and say, ‘I can imagine myself being a musician,’” said Vivek Sharma, Facebook’s vice president for gaming. “People are watching streams and they’re like, ‘I want to be a streamer,’ and with Go Live it’s literally just a few clicks and then live, you’re a streamer.”
The app has no advertising within it, for now. Facebook will make money when viewers send “stars,” representing sums of money, to streamers, effectively taking a commission. The company said it wanted to build its gaming audience before adding other ways to make money.
Facebook is focused on mobile and the new app for streaming because the mobile experience is more intense than computer viewing, Mr. Sharma said. Twitch is dominated by desktop PC gaming.
“We don’t want to be the background window in a Chrome tab while someone is doing their homework or doing something else,” Mr. Sharma said. “With mobile, if you have the app open and you’re using the app, it’s in the foreground. You can’t do anything else on your mobile phone, and that is extremely powerful.”
This content was originally published here.