It may come as no shock that the majority of businesses are using Instagram marketing to reach new audiences. An ideal platform for engaging with potential new customers, interacting with the public and advertising. As a result it is undeniably one of the social media channels with the largest impact on business.
Here are a few examples why:
A worldwide known, reliable visual content platform
Instagram utilises the use of image and video content to increase engagement. Working alongside influencers, whether they be established or also looking to grow
Consequently, introducing visual posts can produce up to 650% more engagement than solely text based. Its clear to see why Instagram is such a pillar of social media marketing. With the rise of social media influencers and followings amassing the millions the game is changing. There is a whole new avenue or marketing opportunities through product sponsorship and collaborations.
Businesses can also use Instagram for testing purposes, running A/B tests to identify what lands better with your target audience. Allowing you to be much smarter with send in Social Media Marketing campaigns.
Furthermore, this key evidence you can then develop and refine your strategy. To clarify the imagery used in your Instagram posts can be incorporated into other marketing channels.
Meanwhile additional channels such as a blog or an email campaigns allowing for a natural cohesiveness across your marketing strategy..
Engage with an existing customer base
Marketing through a dedicated Instagram business page, allows you to communicate with your pre existing customer base easily, through a trusted and easily managed platform.
Instagram allows you to educate, inform and update customers with business insights. Furthermore it offers the opportunity to gain valuable feedback and interact with your customers. This is a great way to build on pre existing relationships and focus on generating return/ repeat business.
Potential acquisition of new audience
Instagram has over 1 billion active users, offering a huge potential audience for your product or service. There are a variety of methods you can use to reach a larger audience; to introducing hashtags. and making sure that the hashtags you add are relevant to your service, audience and target demographic, you should see more user impressions who may be interested in your product/service engage with the post.
In addition there is the option to reach a new audience through paid targeted ads.
Got any other questions about utilising instagram? contact us on [email protected]